Marketing Strategy

A technological shot of a DNA to represent the inner concept of what counts in marketing despite the technologic advancement

AI in Digital Health: What Building a Pan-European Wellness Platform Actually Taught Me

The lessons the conference circuit won’t tell you — because most speakers haven’t actually done it.

February 4, 2026

A cinematic shot of two objects side by side on a dark slate surface: on the left, a weathered leather notebook closed with a red elastic band; on the right, a modern smartphone displaying a soft blue health data dashboard (out of focus). Between them, a single thin red thread connects the two objects, lying loose on the surface. Shallow depth of field blurs the background to a dark bokeh of warm office lights. The composition is centred. Cool blue fill lighting from the left, warm amber from the right. Professional, contemplative, cinematic.

From Tobacco to Tech: What Consumer Marketing Teaches About Digital Health Adoption

Two industries that everyone assumes are completely different. They’re not. And the lesson is uncomfortable for both.

February 4, 2026